Connections
Connections are how leads get into LeadCentre. Each one shows how it works today, so you know whether it needs a webhook, an automation tool, or isn’t ready yet.
- Available
- Works directly from LeadCentre today.
- Via Webhook
- The platform posts each lead to your LeadCentre webhook URL.
- Via Zapier/Make
- Connect it through a Zapier or Make account of your own.
- Coming Soon
- Planned, and not available yet.
A Connection Isn’t the Same as a Lead Source
A connection is the route an enquiry takes into LeadCentre. The lead source is the marketing that produced it in the first place. They’re often different, and LeadCentre has a Lead source field so you can keep track of both.
- Connection
- Webflow
- Original lead source
- Google Ads
- Campaign
- New Boiler Installations
For example
Advertising Platforms
Lead forms that run inside an ad platform.
Meta Lead Ads
Facebook and Instagram Instant Forms.
A direct connection is built and awaiting Meta App Review.
Setup Guide
Google Ads Lead Forms
Lead form assets on Google Ads campaigns.
Setup Guide
TikTok Lead Forms
Instant forms on TikTok ads.
LinkedIn Lead Gen Forms
Lead Gen Forms on LinkedIn campaigns.
Google Local Services Ads
Messages and calls from Local Services Ads.
Website Forms
Enquiry forms on your own website.
Standard website forms
Any form or backend that can send a JSON or form post.
Setup Guide
Webflow
Form submissions from a Webflow site.
Setup Guide
WordPress
WordPress form plugins that can send a webhook.
Setup Guide
Contact Form 7
Needs an extra plugin to send a webhook.
WPForms
Through the WPForms Webhooks addon, on the licences that include it.
Gravity Forms
Through the Gravity Forms Webhooks Add-On.
Elementor Forms
The Webhook action on an Elementor Pro form.
Fluent Forms
The webhook integration in Fluent Forms Pro.
Typeform
Typeform leaves unanswered questions out of its webhook, so answers can't be matched reliably that way. This one goes through Zapier or Make.
Jotform
Jotform's webhooks post a format LeadCentre doesn't read, so this one goes through Zapier or Make.
Automation & Data
Tools that move lead data between systems.
Webhooks
A secure URL for each account that accepts leads from any system.
Setup Guide
Google Sheets
Send new rows to LeadCentre through Zapier, Make or a short script.
Setup Guide
Zapier
Webhooks by Zapier posts leads to your LeadCentre URL.
Setup Guide
Make
Make's HTTP module posts leads to your LeadCentre URL.
Setup Guide
CSV imports
Upload a spreadsheet of existing leads.
Other Lead Channels
Enquiries that start somewhere other than a form.
Email-to-Lead
Turn enquiry emails into leads.
Phone and call tracking
Call tracking services that can post call details to a webhook.
Missed-call leads
Create a lead when a call goes unanswered.
Website chat enquiries
Chat tools with a Zapier or Make trigger.
WhatsApp Business enquiries
Turn incoming WhatsApp messages into leads. You can already reply to a lead on WhatsApp in one tap.
Appointment and booking forms
Booking tools with a Zapier or Make trigger.
Third-party lead providers
Providers that can deliver leads to a webhook URL.
Don’t See Your Tool?
If it can send a webhook, or has a Zapier or Make trigger, it can very likely send leads to LeadCentre. Ask us if you’re not sure.