Turn More of Your Leads Into Customers
Practical guides on responding faster, following up properly and seeing what your marketing really brought in. Useful whatever software you use.
Response
How to Respond to New Leads Faster
Slow replies usually come from a few small gaps between the form and the first call. Here is how to time each gap and close it.
6 min readResponse
Why Businesses Lose Leads After Generating Them
When leads don't turn into work, the ad usually gets the blame. Here are seven leaks that happen after the form, and how to test for each one.
5 min readPlatforms
How to Manage Leads from Facebook and Instagram Ads
Leads from Meta ads behave differently from people who searched for you. Here is how to collect them, contact them and learn which ads bring real work.
5 min readTracking
How to Track Google Ads Leads Through to Sales
Google Ads can tell you which click became a form fill, but not which form fill became a paid job. Here are three levels of tracking and how to choose.
6 min readFollow-up
Lead Follow-up Best Practices for Small Businesses
Two cadences you can copy, the messages to go with them and the rules that keep follow-up going in a busy month.
6 min readAgencies
How Marketing Agencies Can Improve Client Lead Conversion
When a client says the leads are rubbish, neither side usually has the evidence. This 30-day plan gets you the facts and a fair way to act on them.
6 min readProcess
How to Build a Simple Lead Management Process
Eight steps you can finish in an afternoon, each with something to write down, ending with a one-page process your whole team can follow.
6 min readProcess
Lead Management Software vs CRM: What's the Difference?
Lead management software gets enquiries answered and followed up. A CRM keeps the long-term customer record. Here's how they compare and how to choose.
6 min readTracking
How to Measure Lead Response Time
An average can hide your worst delays. Here's what to count, the formulas to use in a spreadsheet and a worked example with eleven leads.
7 min readFollow-up
How to Stop Prospects Falling Through the Cracks
Prospects go missing when a lead has no owner or no next date. Here is a test to see how bad it is, a way to clear the backlog and three checklists.
6 min read
Stop Losing Leads You’ve Already Paid For.
Put what you’ve read into practice with one simple app.