Manage Snapchat Instant Form Leads in LeadCentre
LeadCentre works with Snapchat Lead Generation through Zapier. A Zap built on Zapier's Snapchat Lead Generation app collects each new Instant Form lead and posts it to your LeadCentre webhook URL. The lead then appears in your Leads list, a push notification goes to the people chosen for New lead alerts, and you can call, text or WhatsApp the person straight from the lead.
Via Zapier/Make: Connect it through a Zapier or Make account of your own.
- Snapchat leads arrive as push notifications on your phone, instead of a CSV download from Ads Manager
- Call, Text, WhatsApp and Email buttons on every lead, with your own pre-written replies
- Statuses, follow-up reminders and won values for Snapchat leads, beside your other sources
What this does
Snapchat keeps the leads from your Instant Forms in Ads Manager, and Snapchat says CSV downloads of them are available at the ad account level. Zapier's Snapchat Lead Generation app has a New Lead trigger that collects each one as it comes in. A Webhooks by Zapier step posts it to your LeadCentre webhook URL, and LeadCentre creates the lead from your saved field matching.
Say a landscaping firm runs Snapchat ads offering free garden design quotes. Each form arrives with the details Snapchat pre-filled from the person's profile, plus the answers to the firm's own questions. The owner gets the alert between jobs, taps Text to send the pre-written reply, and sets a follow-up to ring that evening.
Why this guide uses Zapier
Zapier has a trigger made for Snapchat leads, and Snapchat lists Zapier among its partner integrations. Make's Snapchat app, Snapchat Campaign Management, is for running campaigns, so use Zapier for the leads. Make suits your other sources, such as TikTok and LinkedIn forms.
What happens when someone fills in your Snapchat form?
Step 1
A Snapchatter submits your Instant Form
Snapchat pre-fills their details from their profile, and they send the form from your ad.
Step 2
Zapier's New Lead trigger runs
Your Zap collects the lead from the form you chose, and Webhooks by Zapier posts your named fields to your LeadCentre URL.
Step 3
LeadCentre creates the lead
The key's saved matching fills in the fields, and the key's name, such as Snapchat ads, shows as the source.
Step 4
Your phone gets the alert
A push notification goes to the people switched on for New lead alerts. Respond's automatic text, if you use it, goes to the person who sent the form.
What you can do with Snapchat leads
On every plan
- New lead alerts in the LeadCentre app on iPhone or Android, with the enquiry type, name and postcode in the notification. Tap it and the lead opens.
- One-tap contact. Call, Text, WhatsApp and Email buttons. Text, WhatsApp and email open a message from your templates, and there are separate templates for during and outside business hours, so a reply at 10pm can say you'll ring in the morning.
- A status for every lead: New, Contacted, Quoted, Booked, Won or Lost. Tapping a contact button on a New lead in the app moves it to Contacted.
- Follow-ups with shortcuts such as Later today, Tomorrow and Next week, and a push reminder when one is due.
- Won job values. Marking Won asks what the job was worth, and the Home screen adds it up.
- Instant Replies: an automatic email to the new lead, at most one per address per account per day.
With the Respond add-on
- An automatic SMS reply to each new lead, from your dedicated UK business number.
- Two-way SMS in the app's Messages tab, and calls forwarded to your phone.
- Lead Rescue, automated follow-ups to leads still at New or Contacted who haven't replied, which stop once a lead moves on.
- AI lead conversations, off until switched on, with Assist to draft replies and Autopilot to answer from your Knowledge Base.
Your team gets the push notification. The person who filled in the Snapchat form gets the Instant Reply email or Respond's automatic text. Respond on the pricing page.
How to connect Snapchat Lead Generation to LeadCentre
Have these ready:
- Snapchat: a Snapchat business login that can reach the ad account running your lead ads, with at least one Instant Form. Zapier's trigger asks you to choose the organisation, ad account and form.
- Zapier: a plan that includes Webhooks by Zapier, which Zapier's webhooks guide lists as Professional, Team and Enterprise. Zapier's Snapchat Lead Generation page shows the New Lead trigger and ready-made Zaps.
- LeadCentre: a login with the Admin role on the account the leads belong to.
- 1
Name a key after Snapchat
In LeadCentre, you'll find "Add another key" under Settings > Connections. Type a name such as Snapchat ads, press "Create", then press "Copy" and paste the URL somewhere safe. It won't be shown again. The key's name becomes the lead's source unless the Zap sends lead_source.
- 2
Set up the New Lead trigger
In Zapier, create a Zap with Snapchat Lead Generation as the trigger app and New Lead as the event. Sign in to Snapchat and grant Zapier access, then choose your organisation, ad account and Instant Form. Test the trigger, which gives you a sample lead to map from.
- 3
Add the POST step
Press the plus icon to add an action, then choose Webhooks by Zapier with POST as the event. Set Payload Type to JSON. Paste your LeadCentre URL into URL, whole, and leave any File option empty.
- 4
Fill in Data
Add one row per field, with a name on the left and the value from the Snapchat sample on the right. Start with the names in the table further down, as those are the ones Smart Match recognises. Avoid double underscores in names.
- 5
Listen, then test the step
In LeadCentre, follow "Next: test and match fields" and press "Listen for test data". It lasts 15 minutes. Back in Zapier, test the POST step: the response should show ok as true and results as test, and the fields appear under "2. Match the fields" a few seconds later.
- 6
Confirm the matches
As you chose the names, Smart Match should suggest most of these. Confirm each one, type a custom field name for any question it doesn't know, leave the rest on Do not use, then press "Save field matching".
- 7
Stop listening and turn the Zap on
Press "Stop listening", because a real lead sent while listening counts as test data. Publish the Zap and turn it on, then check the next Snapchat lead appears in your Leads list with its alert.
What form data can you send?
Snapchat pre-fills its Instant Forms from the person's profile, and you can add your own questions. Zapier's sample shows what your form sends, and you give each value a name in the Data section. Smart Match recognises the names below.
Your own questions need a decision on the matching screen: a "What do you need?" question suits Enquiry type, and anything else can go into a custom field you create there. If the sample has Snapchat's ID for the lead, send it as id and match it to Unique ID, so a replayed run can't add the lead twice. If it has campaign or ad details, the names campaign_name, campaign_id, ad_name and ad_id are kept on the lead without matching.
| Field sent | Usually matched to |
|---|---|
| name, or first_name and last_name | Full name, or First name and Last name |
| phone | Phone (mobile or landline) |
| postcode (if your form asks for it) | Postcode |
| service (your "What do you need?" question) | Enquiry type |
| message (a free text question) | Enquiry / Message |
| Any other question of your own | A custom field |
| id (Snapchat's ID for the lead, if the sample has one) | Unique ID (stops duplicates) |
| created_at (the lead's time, if the sample has one) | Date received |
| campaign_name, campaign_id, ad_name, ad_id | Kept automatically |
Managing leads beyond Snapchat's lead downloads
Snapchat makes your leads available as CSV downloads in Ads Manager, at the ad account level, and connects to partner tools that can collect them. A download is a list of people. What you do with each one still has to happen somewhere.
LeadCentre is where that happens:
- Someone is told about each lead. No one has to remember to download the latest ones.
- Each lead has a next step. A status shows whether it has been contacted, quoted or booked, and a follow-up reminds the person assigned when it's due.
- Replies are quick to send. The Text and WhatsApp buttons open your pre-written message, with the person's first name filled in.
- You can see what Snapchat brought in. Mark leads Won with the job value, and the Home screen shows won value and win rate over the time frame you choose.
Leads from before the Zap was on can still come in. Download them from Ads Manager as a CSV file, upload it in the LeadCentre portal and match its columns. The rows become leads.
For agencies managing client enquiries
Each client's Snapchat leads go to that client's own LeadCentre account, through a Zap of its own. Every client account has its own webhook keys, so one Zap per client, choosing that client's ad account and form, keeps each client's leads in its own account.
- How clients see their leads: in their own account, on the app or the portal, with only their own leads, pipeline and figures.
- How alerts reach the right people: the new lead push goes to the client's people switched on for New lead alerts on its Team page, chosen per person. Agency staff aren't sent it.
- How access is kept apart: Agency Admins can open any client with Manage and set which features the client's own people can use. Agency Users see only the clients assigned to them.
- How it scales: a snapshot copies one client's setup to the next, including its webhook keys and their field matching. Each new client's keys get URLs of their own through "Get a URL to copy", one for each client's Zap. Cross-client reporting shows leads, won jobs, win rate and won value client by client.
More on agency accounts.
Pricing and requirements
What you need for this connection. Prices for each plan and the Respond add-on are on the pricing page.
- LeadCentre plan
Any plan. An Admin login creates the key and matches the fields.
- Respond add-on
Optional. Adds a dedicated UK business number, automatic SMS replies, two-way SMS, call forwarding, Lead Rescue and AI lead conversations. See Respond.
- Snapchat Ads Manager
A login that can reach the ad account running your lead ads, and an Instant Form for the trigger to watch.
- Zapier or Make
Zapier, on Professional, Team or Enterprise, as Webhooks by Zapier is a paid feature. Snapchat leads use Zapier's Snapchat Lead Generation app and its New Lead trigger.
- Messaging usage
With Respond, monthly allowances cover SMS, forwarded call minutes and AI conversations, as shown on the pricing page. When one runs out, you're told and can buy credits for extra usage. Incoming enquiries are still saved.
Common problems
My form doesn't show in the trigger
The form list depends on the organisation and ad account you choose first, so check those match the ad. If it's still missing, check your Snapchat login can reach that ad account, then reconnect Snapchat Lead Generation in Zapier.
A new Instant Form's leads aren't arriving
Each Zap watches the one form you chose. Copy the Zap, or edit its trigger, to choose the new form, retest it and add any new questions to Data. Test the POST step while LeadCentre is listening if there are new fields to match.
The POST step ran but LeadCentre shows nothing
Read the response in Zapier. A 200 means it arrived, so check you have the right key's page open and that listening hadn't run out. A 415 means the step sent multipart, so look for something in a File option.
Zapier shows a 401 error
The key is missing or out of date. Check the URL still has ?key= and everything after it, and that it hasn't been replaced since you copied it. If it has, paste the new URL in and publish.
The Zap ran and Recent activity says "Waiting for field matching"
The Zap went live before anything was matched on that key, so LeadCentre is holding the lead. Save your matching and it joins your inbox, and a banner gives the count. Nobody was alerted until then, so contact that person first.
A real lead didn't arrive and the run shows test
The key was listening, or your URL has &test=1 on it, so that lead won't become a lead in LeadCentre. Press "Stop listening" or remove test=1, then find the person in your Ads Manager lead download to contact them.
Questions about this connection
How do I get Snapchat leads into LeadCentre?
Build a Zap with Snapchat Lead Generation's New Lead trigger, add Webhooks by Zapier to post each lead to your LeadCentre webhook URL, and match the fields once in LeadCentre. New Instant Form leads then arrive in your Leads list.
Can I get a phone alert for each Snapchat lead?
Yes. A push notification goes through the LeadCentre app, on iPhone or Android, to the people switched on for New lead alerts. It shows the enquiry type, name and postcode, and tapping it opens the lead.
Can I use Make for Snapchat leads?
Use Zapier. Its Snapchat Lead Generation app has the New Lead trigger, while Make's Snapchat app is for managing campaigns. Make works well for other sources, such as TikTok and LinkedIn forms.
Do I need a paid Zapier plan?
Yes. Webhooks by Zapier, the step that posts each lead to LeadCentre, is on Zapier's Professional, Team and Enterprise plans.
Can LeadCentre text Snapchat leads back automatically?
Yes, with the Respond add-on: each new lead gets an automatic SMS reply from your dedicated UK business number. Instant Replies, on every plan, sends an automatic email instead.
Can an agency connect several clients' Snapchat ad accounts?
Yes. Give each client its own Zap, choosing that client's ad account and form and posting to that client's own LeadCentre URL. Leads, alerts and figures stay in each client's account.
Related features and guides
- Zapier setupMore on the Webhooks by Zapier step
- TikTok lead formsAnother short-form video ad platform
- The mobile appWhat you can do from your phone
- Lead follow-upsReminders when you don't get through
- How to respond to new leads fasterHabits that help after the alert
- For home improvementQuotes from ads and forms
Connect your lead sources
Set up your LeadCentre account and connect this source, and your next enquiry can arrive on your phone.